Social media has jumped into the spotlight in recent years as one of the most efficient ways of getting your business name and brand known to millions.
Having just the right tools for the job is always essential to any project, and that includes social media marketing. But what kind of social media management software can help you get the most bang for your buck when marketing multiple platforms?
Top tools to manage social media accounts
Hootsuite has become one of the most popular management tools for businesses online today. This software allows you to collaborate with all your social media networks and platforms in one convenient location.
You have the ability to schedule and plan ahead posts for platforms like Twitter, Facebook, LinkedIn, Instagram, and more. Two separate accounts are offered, a free account that only allows you to use up to three different platforms, and a business or pro account for unlimited social profile management.
2. Tweet Deck
Let’s face it, Twitter is huge in the business world. Managing it, on the other hand, can get a bit crazy if you are unfamiliar with where to start. Tweet Deck offers a web and desktop version of their software to help you manage your feeds with filters to learn to focus on what matters most.
You also have the ability to manage and schedule your tweets in advance so you can have your social media platforms working for you even while you’re sleeping.
3. Social Flow
Social Flow is one of the newer software solutions online, but it’s making a huge name for itself. You can see real-time conversations on Facebook and Twitter to learn how to capture just your peak audience’s attention to make the most out of your messages and posts. Social Flow features a full set of services that help to increase your revenue and your audience engagement.
Buffer is a great way to schedule content across multiple social media platforms. Think of it as a virtual line that you can fill in with content, then stagger these posts throughout the day on various time schedules.
This will allow you to make sure you have a consistent schedule of social media posts all week without trying to micro-manage and post multiple times throughout the day. This can lead to a huge waste of time and keep you from more productive activities.
5. Social Oomph
Social Oomph is a really creative tool that gives you a ton of both free and paid enhancements for your platforms. There are a ton of features for networks like Twitter, LinkedIn, Facebook, Pluck, and even blogs. These features help you to auto-track traffic, schedule posts, and more.
6. Sprout Social
Sprout Social is a great management tool for social businesses. They offer you a single stream design that allows you to make sure you never miss a message on any platform. It can be tricky to keep up with multiple platforms, and messages sometimes get lost in the shuffle.
Collaborate and schedule messages for Facebook, Twitter, and LinkedIn. You can even use monitoring tools and analytics to visualize your metrics.
7. Crowd Booster
Crowd Booster allows you to set up and view your social media analytics to view suggestions and even browse through the resources to boost your engagement online with your audience.
With experienced suggestions, you will be amazed at how quickly your traffic will start to increase, just by making a few tweaks to how you manage your social media accounts. The content scheduling feature allows you to optimize all delivery.
8. Dash Burst
This is the newest of all the management software on the market for social media accounts, but it’s surely just as tough as the rest. Dash Burst allows you to experience multimedia, social media, and blogging dashboards all in one.
You can schedule your posts for later time periods and watch as they publish to your audience automatically throughout your social media channels. This can save you time and energy and allow you to focus on more important things. On top of all this, you can even create boards to show interesting content and articles to others.
Everyone needs a good friend to teach them the ropes, and managing social media is no different. Audiense teaches you how to target and engage your audience better on Twitter.
It will give you access to many tools that allow you to identify those key influencers that you want on your side and find the best time possible to post your tweets. You can even track engagement and take a look through and analyze your competitors.
10. Argyle Social
Last but definitely not least, Argyle Social is a management tool for Business-to-business marketers. It enables you the ability to merge your social data with your marketing and sales information and numbers to look for and find better prospects. This will allow you to learn who you should be engaging first and how to gain better and more productive traffic.
Tips to manage your social media presence
A social media manager’s job seems to be endless. It really doesn’t matter what day or time you are at, there is always something that needs to be done in order to engage customers at peak times.
Making the time to do these items can seem to be a bit overwhelming. That is why the proper social media strategy ahead of time will help you develop a schedule to allow you to be most productive. Here are a few tips to utilize your tools the best.
Focus on the things that will make the biggest impact on your productivity. It’s also important to determine what times of the day you appear to be more productive and what activities will help you stay on track.
If you are an early riser, the daytime may be better, or if you thrive at night, evening hours might be your time. You will want to create a schedule and routine to help improve your productivity based on these ideas. Keep in mind you will want to review any data and statistics so you can correspond with this information with your new working schedule.
Managing social media networks involves a delicate balance between everything you have going on. Multi-tasking can be difficult if you are not used to it. In order to get the best possible management out of your time, these few key ideas may help.
- Disable any chat sessions to avoid any distractions
- Pick a time of day for a brief 15-20 minutes where you can check on personal stuff.
- Spend the first part of your morning, around 30 minutes, reviewing and responding to emails. Do this again upon leaving for the end of the day.
- Desktop tools often help versus online hosted ones that provide you with a ton of ways to get distracted.
Use content marketing
No one really realizes the power of the written word until they become a business owner trying to market online. Content marketing can be your best friend in terms of gaining the presence and traffic you need for success. Having information that readers want to come back time and time again to read through will help you first gain a valuable customer and, second, keep a valued customer.
Utilizing SEO (Search Engine Optimization) can help you increase your rankings on Google. With so many different algorithm changes, Google makes it difficult to get your name up higher in the rankings for more people to see. Instead, utilizing SEO features can help you get the traffic you deserve.
Starting a business blog is one great way to ensure your content marketing is used to its biggest advantage. Blogs allow you to post daily or weekly articles that customers will want to come back to read over and over. They will look forward to checking out your latest edition and post as well.
What’s even better is blogs allow you to showcase your own products by including anchor links inside your blog, so it’s not as obvious that you are advertising to your potential customers.
People love to get to know you and your business. The first thing you should do before anything else is to develop your brand, who you are, and what your business is about. This will help customers connect with you on a deeper, more intimate level.
A final thought
With a large variety of products on the market for managing your social media networks, it can be overwhelming to figure out which ones work best for you.
These are some of the best software that can help you get a jump-start and get ahead of the game when it comes to marketing your business online.
Through proper content marketing, search engine optimization, and the right social media campaigns, you will start to see your business take off like you never thought it could. An online presence is all about developing your brand and getting the trust of consumers, who, in turn, will shout about your business from the rooftops.