In-page and Off-page SEO Guide and Tips for New Bloggers

Blogging is the new trend in the social platform and every writer today is lured by this platform. However, blogging has its own terms and conditions based on which the blog becomes branded and eminent.

So if you are one of those who is entering this blogging world for the first time and looking at making it big here, you certainly need to focus on these pointers chiefly the SEO pros and cons to get your blog the number one status. Keep reading to get a flair understanding of on-page SEO and off-page SEO for all you new bloggers.

What is SEO for bloggers?

Here’s a quick understanding of what SEO stands for and what is that makes it so important for marketing the website or blog page using Search engine optimization. SEO helps to get your page good ranking in search engine result pages (SERPs) so that your content would be the most searched.

SEO Guide New Bloggers

There are a few techniques that you need to understand to reach a particular criterion with which your page starts getting the needed attention. SEO certainly helps to get you the needed ranking on different search engine pages such as Google or Yahoo, Bing or even YouTube!!

To make it easier to understand, we can split in two forms – on page SEO and off page SEO

So to start with, on-page SEO is something that is required so as to enhance the visibility of your website(s) in the SERPs. On-page SEO include changes in the HTML codings of a website/web pages following the search engine guidelines to make them search engine enhanced and SEO friendly.

Some recommended on-page SEO techniques are optimizing meta-tags (placing a relevant title and meta-description for a website or web page), creating XML sitemap and robots.txt file for the website, optimizing the images by adding an ALT tag for the important images in the website etc. Shaun Anderson from Hobo Web wrote a great article about that.

On the other hand, off-page SEO is all about getting high ranking in search engines by creating links to your website on other relevant websites following the search engine guidelines. Some frequently used techniques are blog commenting, social bookmarking submissions, micro-blogging, forum posting etc, but of course, we talk bout the good ways and not spamming.

Harsh from ShoutMeLoood wrote about the importance of blog commenting for your blog, so, you can get more details.

How the ranking of a website/webpage can be increased by applying On-page SEO techniques?

Let’s discuss the important on-page SEO factors, implementing which you can enhance the ranking of your blog in Google and other search engines.

Page Title for your blog post

Page titles are very important when it comes to getting your post read the most. So this becomes the most important factor for an SEO rating. What is important here is to have the targeted keyword(s) included either fully or partially in the title. The title needs to be eye-catchy and interesting too.

Page title example

For example, if you are writing about some famous destinations for vacations in Hawaii, then the title can be something like “Planning a vacation – Check out the sought after destinations in Hawaii”. So if someone is ever hunting for vacation destinations especially in Hawai, the probability of your blog post will be increased to be visible among the top search engine results.

This is one of the ways how your post can get prominent. So make it a point that page title should certainly have keywords mentioned in an appropriate manner.

Meta description for your blog post

Another important thing that shouldn’t be missed out is the Meta description. Meta-description is the short description about the webpage that is shown by the search engines in their SERPs. As meta-descriptions are used by search engines, it is recommended to include your targeted keywords on it. But make sure to keep it short, accurate, relevant and also interesting to read. Michiel from Yoast wrote a great guide about that, you can check it out for more details.

URL Structure for your blog post

Now let’s talk about the URL STRUCTURE. It is always good to include search engine oriented URL’s for your pages. One thing that works is having short URL’s for your pages. Moreover, if you have focused keywords in the URL’s then you certainly lay a chance to rank first in the search results. In WordPress, a good post Slug can help you get a better ranking if you have a good content of course.

The body of the content for your blog post

Lastly, we will talk about the body of the content. It is important to keep your content precise and distributed finely in small paragraphs with relevant and attractive sub-headings. This makes it easier to read for the readers. These small paragraphs can be then tagged as H1, H2, H3 so on and so forth. They help to distinguish between the paragraphs and are one of the major SEO recommendations to include your targeted keywords in these tags.

Don’t ignore Keyword Density for your blog post

Keyword density has an important role in making your content SEO-friendly. Keyword density is the number of times the targeted keywords are used in content with respect to the total number of words, and it is calculated in percentage with the following formula-

Keyword Density = (Number of times the targeted keywords used / total words)*100.

There is no secret density for your keywords, and even without the keyword, you can rank for it in Google. That’s what I saw in many cases; The keyword density is no longer a way to get traffic fast and easy for new blogs. Even, more, It is recommended to maintain 1-1.5% keyword density to make a content SEO friendly.

Please avoid keyword stuffing, it can bring your site a Google penalty for Panda and related algorithms. So, write helpful articles and mention your keyword naturally.

Why Images are important for SEO?

A relevant image or infographic says it all about content or a paragraph of content. But it is also true that Google and other search engines can read images. But we can give alternative names of the images to let the search engines understand about the images and crawl and index them. It can be done by using ‘ALT tags’ for the images.

It is recommended to use the targeted keywords in the ALT tags for the images, keeping the images relevant to the ALT tags. This helps a lot in optimizing a blog and is highly used by all top bloggers.

Don’t neglect the speed of your site, make the images compressed and you’ll save lots of page size. So, the page will load faster.

Use of Internal-linking for your blog

Internal linking is another factor that affects the ranking of your blog. You can use internal linking to enhance the SEO of your blog. With internal linking used appropriately, your blog gets acknowledged by search engines as a genuine and well-researched one. Moreover, these links also help your readers to steer easily.

Start using these techniques to boost the visibility of your blog in search engines by on-page SEO. You need to implement all these SEO factors all together in order to get the maximum benefit of on-page optimization. The MOZ team has a great guide about internal linking.

Internal linking

Please note that using interlinking plugins may help, and also may harm your site SEO. So, don’t rely on others and link your posts manually with relevancy.

How Social media can be used for your blog?

A social network is a platform to communicate with friends, take part in a discussion with like-minded people, whether you know them in real or not, getting connected with a community etc. But in the recent years, social networking has come up as a strong tool to promote a brand, product, service and/or blog among the people having similar interest from all around the world.

Be it a product, a service or an individual, everyone uses social networks such as Facebook, Twitter, Instagram, LinkedIn and many others to influence their target audience. In other words, using social networking sites are also a great way to build and manage your online reputation.

So what do you need to do with the social networking platforms? It’s simple, log on these sites and get yourself available. Create a profile which clearly describes you and hence your audience will start interacting. Increase your audience and visitors. Using these platforms you can earn a great traffic on your blog.

How the ranking of your blog can be increased by applying Off-page SEO techniques?

After going through all the details of the On-page SEO guide and the importance of social media for new bloggers, it is time to learn all the important things about off-page SEO to enhance the ranking of your blog. Alike on-page optimization, off-page optimization will too help your blog rank well in search engines.

Why new bloggers should use articles & blog submission (distribution) technique?

If you are a new blogger, and you are looking to get started with off-page optimization for your site, blogs submissions, and articles distribution are the techniques that people used in the old days of SEO, but they no longer work now. So, stay away from spam directories and focus on relevant ones with high quality content.

If you want your blog site to be known and taken seriously, one important technique that can make your blog popular is this one.

What are the other off-page SEO techniques for your blog?

If you are thinking of using more off-page SEO techniques, you are definitely going to get a huge traffic on your blog and a good visibility in the search engines. Some other important techniques to include in your blog promotion strategy are PDF submissions, PPT submissions, image and infographic submissions, video submissions and submitting your blog to local directories and various search engine database.

As Google is continuously updating their search algorithms, it has been proved that content is the king in SEO and almost all the off-page SEO techniques need great and engaging content.

You need to be as simple, clear and relevant as possible for the readers to get accustomed to you and your blog. However, if you aren’t that great with writing and SEO techniques, you can take help and professional consultation from the SEO experts from anywhere under the Sun. This way you increase chances of been seen and heard among the audiences of having similar interest.

You should submit your blog to the popular search engines such as Google, Bing, and Yahoo. This will help you gain momentum.

xml sitemap

What is your thought about directory submission? You might have heard that it is no longer needed. But that’s a myth. Directory submission should be done appropriately and you need to submit to the area of interest you belong to choosing the right category for your blog. This will have the needed effect as oppose to submitting it to any directories.

Additionally, you should look at sharing and marketing your images and videos if you have, use websites such as Flickr, Photo Bucket, YouTube to get this rolling. Market your website is the most important part in the digital world. Market it right and you know you are already a winner.

Now having talked about the on-page and off page SEO, you should also know that the digital world is continuously evolving and so are the tools and techniques. So it is important to keep yourself abreast of the new evolutions as and when they change.

Keep in mind that all the SEO tactics are always evolving and you need to gear up with that. Keep on reading all the SEO updates and algorithm changes and make changes in your SEO ways accordingly to keep up-to-date and ranking first in the search engine result pages of most of the search engines.

Keep in mind that all the SEO tactics are always evolving and you need to gear up with that. Keep on reading all the SEO updates and algorithm changes and make changes in your SEO ways accordingly to keep up-to-date and ranking first in the search engine result pages of most of the search engines.

Few things that have evolved in the SEO mechanism is the outlook. Earlier SEO was all about managing the keywords and just get ranking on the search engine pages. The content wasn’t that important, what was important was to maintain that ranking on the search engine pages. But now the outlook has changed. Today it is all about sustaining the brand value thereby concentrating on the quality.

So now SEO is used to keep the brand viewed positively hence tuning the techniques to quality specific tools.

Today it is all about sustaining the brand value thereby concentrating on the quality. So now SEO is used to keep the brand viewed positively hence tuning the techniques to quality specific tools.

Earlier keywords were taken to be one and then trying to work around it. But with the changing of Google and other search engine algorithms on a regular basis, keywords have become important by means of semantic SEO. In the previous years, content was more about filling a blog with relevant content for search engines and getting ranked on the search engine pages with the keywords usage.

Nowadays, they have started using Panda algorithm which means that content should be written for the readers and nor for the search engines. Again social media was not taken into consideration in the past, but now having a strong social media influence is taken to be an imperative part of the SEO operations.

So now after reading this article, I am sure you are all ready to enter the blogging world with a bang. Use the above-mentioned techniques for on-page and off-page SEO and get that traffic rolling.

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