For many bloggers and webmasters, publishing a blog post in WordPress is a great job. But when they update their posts without showing the last updated date, things looks different. That’s because people first, can see that the article is outdated and not updated. Indeed, that’s clear especially in the Google’s search page.
So, by changing the way your show the post date, you can increase the CTR and get more visits from organic search.
Change the post meta-data without coding
If you’re using the Genesis framework or any of its child themes provided by StudioPress, then, you can easily change that with a few clicks.
In order to replace all your WordPress posts published date with the last modified one, you have to use the Genesis simple edits plugin. If you already have it on your blog, that’s great. If not, you can install it and then, activate it. It’s a lightweight WordPress plugin created only for Genesis themes.
If you don’t have any idea about installing WordPress plugins, you can follow this tutorial.
Now, if you activate the plugin, you can find the options link on the Genesis menu.
When you get the plugins settings page, you’ll see different options to add data, you only need the first one wich is the post entry meta. All you need is add the this Github code in the box and then, save the changes using the button below that options.
Now, open one of your blog posts and you’ll see the updated date. That’s not the post’s published date above the content.
If for any reason, you can’t see the update, make sure to clear your WordPress cache. You can do that if you have a caching plugin like W total cache or others. There is always an option to purge that cache. Also, it’s recommended to clear your browser cache to avoid getting a cached version of your website.
That help fixing the CTR. Also, that help making your visitors staying more reading. That’s because they can see fresh content that’s updated and not published since a log time.
What if you don’t have a genesis theme?
If you’re using another WordPress framework or them, make sure to backup your blog first. There are many tutorials online but a few of them work for this exception of modification. I recommend asking your theme company how to modify the code.
If you want to customize the code manually at your own risk, please follow this post. It can help fixing the problem and making things up to date. But please make a backup of your theme functions file before doing anything. In many cases, wrong codes can damage your theme and make things worse. Also, you can backup the theme folder if you want, that’s better.