Business companies invest millions of dollars to promote their projects on social media, and especially, Facebook and Twitter. But, not all of them think about investing in a blog, that bring them new customers through social media and search engines. In this article I will show you why you should start a blog for business, and what you can do to succeed.
Benefits of blogging for business
To understand the importance of blogs for business owners, you have to forget that you’re running a company, and start thinking like a customer. First, let me ask you one simple question: how people can see the latest news for a company?
Now, if you think that your customers are just buying your products, and that’s it. Then, you’re wrong, Why? Most people will type your company, business, or even, one of your product names in their Google’s search box. There is no one exact reason for that, but, they will search for information, details, and updates. Many of them are happy customers, so, your blog will become a microphone to talk to people.
At the same time, the old vision that people go to your website, and use links and buttons to find an update, is no longer the best way. People like to be interactive and communicate directly with the owner through a blog.
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A blog is the door that customers will open to check, if you have a new product or updates. A classic website communications through emails is not the way that blog lovers enjoy. They ask things in their comments, and that will open your eyes to new products and development ideas. Or simply, to get more customers.
Blogging brings new customers
If you really want to get new customers, you should ask how many millions of people find, and buy products or services from their Laptops, PC or phones. Indeed, most of the customers in these days will type their questions about products and services in search engines. That’s how they come to any company, and become new customers.
If you don’t have that powerful source of new customers and visitors, then, you’ losing thousands, and neglect a better way to grow your business.
People love blogs and trust them
Thousands, if not millions of internet users are browsing blogs to find products, simply because they trust blogs and bloggers. That’s why there is the Google blog search, not all people like a traditional search results, but, they search only in blogs and buy products from there.
So, you should think about them and connect your business there, through your blog posts, or, you will lose all that power of search.
The only way to rank your business on the first page of Google is to invest in your business blog. And of course, that can be done when you to publish good quality articles about your new product. Or, just to explain why people should have any of your services. At the same time, keep your customers updated, and build a strong relationship with them through posts and comments.
People can ask you questions and find solutions from your blog readers who help you simply, by answering others questions. This is what the successful companies are doing now. Lots of readers answer questions and help growing your business indirectly.
That way, your blog posts will rank in search engines, and bring you new targeted customers. And you will advertise your brand for free in the online communities, because people will share your posts, and even, recommend your services to their families and friends.
The best way to succeed your business blog is to post articles frequency, let’s say a minimum of one good article per week. You don’t have to post about your business only, and stop there, this will let people think that you write to get their money. Instead, create two or more subjects and post about them. People will love your posts and subscribe to your RSS feed, and will get notifications when you publish new articles.
If you don’t have the time to manage a blog, and this is the case of most business owners, you can hire someone you trust, to do that work for you professionally.
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Blog and social media
You need to connect your blog to your business social accounts. Every social network has its own lovers, Twitter, for example, is the best one for marketing, but, not all the people love twitter. So, you need to use Facebook, Google plus for other customers.
If you share photo and videos on your social accounts, you will bring visitors, and convert them later into customers. You have to create cool videos and publish them on YouTube, it’s not a hard work, if you want to succeed. You should know that YouTube receives millions of visitors who search, and browse videos and spend hours there.
Nowadays, a business owner should think about starting his own blog for business. That brings new customers through search engines, and build relationships with people. But, that needs real work to succeed, and this is the challenge. You have to promote your services and be social, at the same time. It’s a new ways to get customers and from the online communities.