Blogging began over two decades ago and at its inception was more a less like a column in a newspaper spurning out write-ups on topical issues either in a particular area, field of study or based on current affairs, news analysis or more.
What was most popular then was the use of websites, as blogging really left little or not so much to be desired. At that time, it was an unfamiliar terrain, most people were gradually getting used to the idea of either creating a website or building website content.
It wasn’t so often people were seen taking to website content development as a full-fledged profession let alone talk of blogging. Again, most of the popularly known websites as at two decades ago were mostly company website for marketing of company goods and services to the outside world as well as a form of status conferral.
It took another decade and a half ago for different professionals to own a website for their businesses, and then the idea of blogging gradually became popular.
It was so rare then for an individual to claim that his or her source of livelihood is tied to blogging.
Currently, there are a lot of persons who have taken blogging to an all new level and are making huge sums of dollars running into millions annually. A fashion blogger basically makes use of his or her blog to tell the fashion tale; promoting different styles and shapes for different audience and events.
A fashion blog most times deals with trends and style in the fashion industry; it talks about the known names who are either fashion designers or celebrities that adorn a particular fashion designer’s outfit to a particular event. A fashion blogger also plays around with fashion accessories, the biggest and latest fashion events around and as well as give beauty tips, how-to’s, matching clothes and colors etc.
Asides the entertainment industry and sports, one other industry that pulls huge spend is the fashion industry. The fashion industry attracts a large spectrum of readership and following; from the runways to the various designers and their designs that seem to dot the globe. This is also made more glamorous as celebrities from both the movie and music industry are known to adorn these known brands and copied by other members of the public.
The fashion industry holds a lot of promises for a fashion blogger who knows his onions as with the right attitude, focus, content and proper traffic generation will attract just the right audience to its blog. To attract this audience the blogger must have put in so much into ensuring that when the audience visits the blog they will find exactly what they need to make the blog an easy sell and to keep them always coming back.
The question, therefore, is how then do fashion bloggers generate funds to cater for their usually huge spending budget; clothing and accessories?
First, one of such identified ways is through what is known as affiliate marketing. This involves a fashion blog signing up as an affiliate of a clothing line or fashion house to help promote their clothing line and accessories through his or her blog, putting pictures of recent fashionable clothes belonging to some known brands on their blogs for their audience to read and click the pictures. Once a sale is made for that company through the link, the blogger is then paid a decent commission.
There is also banner advertising on their blog through Pay-Per-Click (PPC). That is, for every visitor to the fashion blog who click the picture of any style or cloth on the blog and then is taken to the website of the company, the blogger earns a small commission while Pay-Per-Lead (PPL) means for every person who signs up with names, and other contact details on the website through the blog, the blogger earns a commission for leading them on.
Bloggers also sign up for Google ad-sense where Google puts related advertising content on their blog for the audience to click and based on the ranking and traffic, the blogger can earn good cash to cater for his clothing and other expenses.
Another potential way a great blog makes money is through endorsements. A popular blog with just the right audience and high traffic is a hot sell. That’s because fashion & style companies are always willing to offer them clothing lines and cash to endorse their brand, advertise their company or promote their events on their blogs.
Some fashion houses and promoters also get these blogs to do Public Relations for them by always promoting their corporate image. It has gotten so good that popular bloggers are paid to write for publications on their fashion column in order to attract a readership of those publications.
There are also so many other ways bloggers make their money. By making YouTube videos about selected fashions, posting pictures on their Instagram, Facebook wall and other social media platforms and using this to drive traffic to their blogs. Once visitors to the blogs read their posts, see their fashion and style sense, get advice on fashion related issues; overtime, the blogger becomes trusted by these visitors and the sales can begin, leading to repeated sales.
It sure sounds and looks easy to make it as a fashion blogger, but in reality, only two out of every ten fashion bloggers are likely to stand out and earn a full-time living with the oval office and a glass window facing the seaside.
Most fashion bloggers generally struggle till they fizzle out because it is a highly competitive market that is already oversaturated with people who cannot afford the amount of spend required to build a fashion blog, acquire the regular change of clothing and accessories required before he or she becomes popular enough to receive free clothing lines as part of the endorsement deal and the funds to attend most fashion events, photo shoot sessions, video events, pay for blog maintenance and more. At a point, some just give up and close up shop. It sure is a lucrative but tough world!