To be able to succeed online, you have to be smart to avoid the mistakes that can destroy any project. The good new is that you can guarantee the success, if you follow some basic tips, even, before thinking about your strategies.
Marketing a product or a service is not easy in these days, if you’re not a well-known blogger or have a large audience. Of course, you can advertise and get more exposure in the beginning. However, things need some investigations, to ensure the quality of your relation, and make your business strategy work without issues.
Know your audience
Don’t make the same mistake that thousands of people made. You should understand the market that you want to work on it. For example, if you have a health product, you need to focus on places and websites that are talking about health, and not any other topics.
If you succeed in this simple step, you will focus your strategy on the right people, and never waste the time with people who will never be interested.
Instead of just posting threads on forums that talk about everything, focus on a great blog or website that’s related to your niche. It’s simple, but, effective for every online business.
If you take a look at the advertising prices, you will find them expensive, and even, irrelevant for your resources. In this case, spending less is the solution, but, you need to target your ads or marketing to the right audience, and that’s what will make the great success.
Estimate your budget
Make things clear from the beginning, if you have a few hundred or thousands of dollars to starts with, it’s better to estimate how much money you can put in your marketing packet every month.
Of course, your budget depends on the revenue, but, remember that you need some time to achieve that level, and the first months should have a clear budget. At the same time, never put all your eggs in the same basket, the more you diversify your budget sources, the better you will promote your business.
I recommend taking your time to think about your resources. That will help anyway, avoid advertising without results, and never use a single way to expose your products.
Create a list of influential websites
This step will be helpful and important as your main marketing strategy. There is no need to waste your money with useless websites that receive a few visitors per day. Instead of that, search for blogs that are offering good content related to your business
List all the negative points of your competitors
This can be done in your strategy itself, but, if you think about what people need and what competitors don’t offer, you will conclude lots of things. You will find lots of mistakes in the product itself or in the way that they promote it, and you should use all the bad things for your own success.
The competition is not a “monster” that makes people afraid, just use it the right way, to make better services than what the others offer.
As a simple example, you can just change the color of your products and make the pages look better than your competitors. That should affect the conversion, when you work on it. Simple stupid changes make big results in many cases.
Work with trusted people
The last thing that every business owner need, is to work with scammers. If you’ve got a new candidature for example, verify that you work with the right people. There are many ways to find criminal information about people who want to work with you.
You can use any background checker tool and everything will be fine. In many cases, people found shocking information about people that they look normal, but, they are big scammers and that can affect your business directly.
If you have doubt about a website that you want to work with, make a simple search on Google, and find if people have scammed before. This easy step that a child can make will protect your business from the failure, and it will help building the right marketing strategy.
When you complete the above things, you can start promoting what you have as products or services. Then, market your business the right way, things should be built with strong ideas, and well-organized plans.
Fathi Arfaoui: A Physicist, founder and owner of Trustiko.com. He shares Business, WordPress, Web Safety, and Blogging tips to build better websites and blogs. Thus, you will succeed online with the right marketing strategies and recommendations. Of course, you’ll find much more topics.