Tips for Building and Designing Good Real Estate Websites
If you’ve been searching for some real estate website design ideas, then, probably got a general idea bout optimizations and conversions. However, when it comes to reality, nothing is rocket science and when you apply the right things in the right places, you’ll create an amazing attractive, but well optimized and organized website.
Today, I’ll list the most important thing to consider for small business owners who are interested in starting their website for real estate. Follow these tips, apply them and you’ll save lots of time and money in optimizations. Best of all, you’ll get better conversions and more subscribers at once.
1. Avoid using videos and animations on the homepage
I know what I’m talking about as I saw lots of my clients making the same mistake again and again. Adding a video to your homepage will never help. The reason is simple, website speed is now a ranking factor. If you save a second in the loading time, you’ll increase your organic traffic, that’s it.
The same thing applies to slideshows, they’ll just slow down your website loading time. Even, you’ll offer the worst user experience and that’s what you need to avoid. Make things simple, well organized and clean.
2. Add pin it button
Believe it or not, Pinterest images drive more traffic to many popular websites than Google and Facebook. The secret behind that is the quality of the picture that should be great first, but also, the Pin it button. Even if someone is not interested in real estate, when he found a great house picture, he’ll pin it and his followers will repin it. It’s a viral marketing with a simple trick. There are many tools that let you integrate the Pinterest pin-it button to every picture on your website, just google them and you’ll find the best ones.
3. Don’t use a background image
It’s not only about the web page speed, but also, about the user experience. It’s recommended to use the white as your website background color. Adding a background image to your website is just a waste of loading time and bandwidth. You’ll never get real benefits from doing that. Website design is not focused on these old school things now.
You should focus on your website speed and security first.
Forget using the Black color, it’s not for real estate. Instead, use colors of trust. The blue is the first choice, then, you can use it with Green. Also, think about white spaces in your text, make the content area summer without any background.
You can use real color psychology to mix the colors on your website and bring something that’s addictive and clean. Here is a good post about the best color combinations for modern website design.
I highly recommend making the font size bigger than 13 pixels. Keep in mind that the many (if not the big majority) of the real estate customers age people. So, reading small text paragraphs is a pain for them, and they’ll keep reading and spend longer time on websites with larger font size.
Use sans-serif fonts, they look clean, and the load faster in web browsers. If you want to make a variation with other fonts, keep it simple and clear.
6. Use compressed images
Real estate is all about pictures, if you upload without compression, your site will load slower than the competitors. Here is what to do, before uploading any image, compress it to save up to 80% or more of its file size. Then, resize it and keep the maximum width that your website support. So, if your site content’s maximum width is 900 pixels, you should make the maximum image width 900 pixels.
If you’re using WordPress, you can read more about images speed optimization and compression.
7. Think about SSL
This is a real power that can make the difference. Many big real estate websites are not using SSL. On the other side, Google uses the SSL as a ranking factor, so, it’s so simple to add a website encryption certificate and get better search engine ranking and traffic in the end.
For better user experience, you have to think about the new Google Chrome security update. Google Chrome shows a secure notification on the left corner of the URL bar for SSL website. If you don’t implement the SSL, visitors will see a different notification about not secure site connection. Who will trust unsecure website, especially in the real estate domain?
8. Investigate the anchor text
If you want to purchase a real estate website, and you find one that’s clean, go with it and do further investigations like checking its history. Use one of the popular backlink checker tools, if you find spam words referring to that site, avoid it. It can be a spam and not a real estate website. I recommend SEMRush, it’s the number one backlink and website analytics checker tool. You can see everything you need to know about websites you want to purchase.
9. Add RealEstateAgent schema markup
To provide search engines, especially Google with more information about your site and listing, you should use the proper schema markup elements. I highly recommend the official schema markup detail here: https://schema.org/
10. Use trusted and secure themes
If you’re planning to purchase a real estate website theme or template, then, make sure to use professional companies only. There are many of them, but what about security, updates and customer support? You need regular updates and friendly customer support. I’ve used many theme marketplaces and these websites are the best places to buy your templates online.
With the above tips, you’ll be able to take your real estate business to the next level with a great design and a better user experience. If I missed something, you can share your ideas in your comment below, or just send me your thought by email and I’ll add them based on your own expense.