The big challenge after creating an online store, or an ecommerce website in general, is to track sales and see how your business is doing day by day, with detailed statistics. If you’re using WordPress, then, you have good solutions from one of the most trusted WordPress developers.
Why Integrating Google Analytics into WordPress Woocommerce?
The WordPress WooCommerce plugin comes with lots of features, options, and add-ons, however, not all of them work well when taking the sales of your online store. In fact, having a well-configured Woocommerce analytics system helps your store in terms of analytics and you’ll be able to understand from where people visited your ecommerce website, how much time they visited on the pages, and what products they checked before buying or leaving.
Adding Google Analytics to WordPress when using the Woocommerce plugin is crucial for small businesses that need to study and understand the behavior of their customers and how they react to the site design, layout, and product descriptions.
The first one that I recommend is a plugin called MonsterInsights for WordPress, and it’s the best WooCommerce Google and Analytics Integration plugin in the industry. It’s easy to use and works with all sites that sell physical or digital products using Woocommerce or other tools.
Here is how this plugin helps small business owners who run their sites on WordPress:
- It improves the conversion rate
- Lets you see the referral site to your online store
- Store owners can reduce Cart Abandonment by following the right tips and strategies
- Clean code from well-known WordPress developers
- A trusted company that takes care of your woo-commerce analytics integration
- Continues updates and professional customer support
- In-depth analytics for your Woocommerce products
- Detailed stats about every page category and product on your store
- Enhanced Ecommerce tracking
- You better understand your WooCommerce site and the products that people search for
Lots of companies hire developers to create a simple system for eCommerce business tracking with Google Analytics. Luckily, WordPress users get it ready to use, it’s a coded plugin that never affects your site loading time, and it participates in your business success.
How to use an eCommerce tracking plugin?
To be able to track your sales and see reports in your Google Analytics account, you need the eCommerce tracking plugin first. Then, make sure to install one of the above plugins for Google Analytics.
When you have these two plugins, you have to enable eCommerce tracking from your Analytics account. See the step-by-step tutorial below.
How to enable eCommerce tracking in Google Analytics?
Login to your Google Analytics account, and click on “Admin” at the top of the page menu, as shown in the following screenshot.
Then, click on “View Settings” at the top left menu as the next example.
Now, you will get the next screenshot where you need to click on “eCommerce Settings”.
When you enable the tracking and activate the plugin, you can start tracking every sale on your website like never before. At the same time, you can customize your settings from the plugin and the Google account.
For example, you can sort sales by keywords, referred domains, visits, and much more. Just make sure to understand your statistics for better results.
Look at the following Google Analytics eCommerce tracking example. It shows the number of sales and total revenue. It’s like the regular report by sessions and unique visitors but for sales this time.
If you spend some time with your Analytics reports, you will find lots of information and ideas that can help you optimize your sales pages for the best results.
This plugin works better than the classic coding method that business owners use. The good thing is not only the plugin but the customer support also. If you need help or have something to ask, they have one of the few trusted teams that help really well.
This eCommerce Tracking plugin saves lots of time and work for business owners, and it gives good results in understanding the business revenue, and its behavior, use it for your business success.
Make sure to keep your plugin up to date and never install multiple tracking systems. That can cause issues, especially, with the Google Analytics code.