E-commerce Tracking with Google Analytics: WordPress Plugin

In WordPress by Fathi ArfaouiLeave a Comment

The big challenge just after creating an online store, or an e-commerce website in general, is to track sales and see how your business is doing day by day, and with detailed statistics. If you’re using WordPress, then, you have good solutions from one of the most trusted WordPress developers.

The first one that I recommend is a plugin called WooCommerce Google Analytics Integration, it’s easy to use and works with all sites.

The second option is a great plugin called eCommerce Tracking and it works with Google Analytics that you can install for free if you don’t have it yet. There is no need to learn all the complicated coding pages from Google.

Lots of companies hire developers to create a simple system for eCommerce business tracking with Google Analytics. Luckily, WordPress users get it ready to use, it’s a coded plugin that never affects your site loading time, and it participates in your business success.

How to use an eCommerce tracking plugin?

To be able to track your sales and see reports in your Google Analytics account, you need the eCommerce tracking plugin first. Then, make sure to install one of the above plugins for Google Analytics.

When you have these two plugins, you have to enable the e-commerce tracking from your Analytics account. See the below step by step tutorial.

How to enable eCommerce tracking in Google Analytics?

Login to your Google Analytics account, and click on “Admin” at the top of the page menu, as the following screenshot.

Ecommerce Tracking with Google Analytics

Then, click on “View Settings” at the top left menu as the next example.

Enable eCommerce Tracking in Google Analytics

Now, you will get the next screenshot where you need to click on “eCommerce Settings”.

WordPress Ecommerce Tracking with Google Analytics

When you enable the tracking and activate the plugin, you can start tracking every sale on your website like never before. At the same time, you can customize your settings from the plugin and the Google account.

For example, you can sort sales by keywords, referred domain, visits, and much more. Just make sure to understand your statistics for better results.

Look at the below Google Analytics eCommerce tracking example. It shows the number of sales and the total revenue. It’s like the regular report by sessions and unique visitors but for sales this time.

If you spend some time with your Analytics reports, you will find lots of information and ideas that can help you optimize your sales pages for best results.

Google Analytics ecommerce Tracking Example

This plugin works better than the classic coding method that business owners used. The good thing is not the plugin only, but the customer support also. If you need help or have something to ask, they have one of the few trusted teams that help really well.

This eCommerce Tracking plugins saved lots of time and work for business owners and it gives good results to understand the business revenue, and its behavior, use it for your business success.

Make sure to keep your plugin up to date and never install multiple tracking systems. That can cause issues, especially, with the Google Analytics code.

Fathi Arfaoui: A Physicist, Blogger, and the founder and owner of Trustiko.com. He shares Business, Blogging, WordPress, Web Safety, and Blogging tips to build better websites and blogs. Also, he shares online marketing strategies and recommendations.

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