Creating a blog is one of the best ways to build your business, to find new connections, or simply, to earn an extra income. At the same time, to succeed as a blogger, you have to organize your ideas and find your Blog’s enemies. Yes, every blog has enemies that can destroy it in a short period of time.
So, I’ll show you some of your blog’s enemies to fight them.
Blogging mistakes to avoid in order to succeed
1. Complex Blog Design
The first communication between you and the visitor is your blog design. To succeed, your first “hello” with your blog visitor or reader, you need to succeed your blog design. This can be done through different steps:
Most of the new bloggers will focus their time on searching for their cool theme. Then, they will purchase a theme with more functions and more options. Options are good, but, what about your blog functionality? A complex blog design with hundreds of functions will make your blog more complex to read.
Also, a visitor will hesitate to click on any article, then he will quit your blog forever. So, why making things complicated?
To keep your design simple as possible, you have to delete all the unnecessary functions. You can use two sidebars instead of three, or four, don’t make yourself in comparison with other bloggers. You don’t know how many problems they have with their themes.
You have to make your blog clean and clear, don’t use excessive widgets. For example, make one clear menu instead of a complex menu with hundreds of links. New visitors will not waste their time with long buttons.
You can also read, how to become a successful blogger and make money.
Make sure that you use good color combinations, no more than three to four general colors. There’s no need to have twenty colors in the blog header, keep it simple. Colors have a high impact on navigating, if you have many colors, visitors will see it like mosaic, and he will exit your blog fast.
Here are the best professional sites to find premium templates and themes.
2. Free blog hosting
Free hosting will destroy your blog, it will make it less professional first, second, your web pages will load from 15 seconds to some minutes if not never. That way, search engines crawlers can’t access to your site easily and you lose some page indexing.
The low quality and the free web hosting companies won’t take care of your blog. They have a limited memory and resources, and when it comes to money, they will disable your account for some hours or some days to give their paid members what they need.
Your account can be determined if you upload excessive files, maybe 30 MB uploading can terminate your account.
The real web hosting with fast loading time needs resources and energy, to maintain their servers up to time and fast. They’re secure and will take care of your blog, best of all, they are available all the time to solve any problem.
The most important thing is your blog loading time, did you know that Google takes into consideration your blog’s speed? Ask yourself one question, can you still waiting for a web page that loads in 40 seconds? So you’re destroying your blog with a slow loading time.
One of the best tips for successful blogging is to use a premium hosting f you can, I recommend WP Engine. It’s a super fast hosting that’s fully managed and created especially for WordPress.
3. Writing for Google instead of the people
Your posts are what visitors looking for, they find them through Google and other search engines. But, what if they feel that you write for search engines and not for them?
Most new bloggers will focus on learning search engine optimization (SEO). That’s not a bad thing, but, it will destroy your blog when you transform your article into “made for search engine”.
Google is the largest search engine in the world, with thousands of expert scientists, Google’s first job is to take visitors to the best answers that they’re looking for. But, if Google finds your content with hundreds of keywords, just to drive visitors, you will lose all.
To make your content useful, you need to consider SEO as “advice” and not “things to do”. There is no exact science called SEO, even, the best SEO experts can’t rank their blogs on the first page search on Google.
Take SEO by the simple way, write useful content, use a keyword in your title, and in your content. Then, tell people about your post, you can use social networks and other blogs. That will grow your blog audience naturally without problems. But please consider reading and following the Google webmaster guidelines.
4. Copying the others content
What makes a blog alive is the content, if you have a great article with useful information, you’re on the right way. However, any copied content in your blog can make your content out of the game. You can find thousands of articles anywhere, you can also rewrite them, but, search engines will look at your pages as a copy, and will never index them.
If you think that copying from others can make your blog popular, then, you’re destroying your business.
There are many scam companies that offer unique article rewriting. So, stay away, and don’t believe them, instead of coping others pages, focus on creating your own content.
That will engage people with your blog. Visitors are not stupid, they will know that you’re copying from others, tomorrow or the next week. And as a result, you lose them and lose the trust.
5. Using free themes
To make your blog unique, you have to create a unique content. But also, your theme must be unique, if you can design your own theme, this is a good way to make your blog looks great and unique. But, if you use a free theme, your blog will look like the others. People will never get intention to your designs.
Free themes are coming can come with hidden links to their websites. Most of them are hackers, they will wait until you create a good blog and then, you lose it in one day. I’m not saying all the free themes can destroy your blog, but, why taking the risk, when you can get your premium theme. Free themes will limit your innovation, your blog looks like any others.
6. Buying links
This is the worst method to build links to your blog. Unlikely, there are many scammers who buy backlinks, but the best thing is that Google bans thousands of websites for their spam, can you imagine a new blog with 5000 backlinks?.
Unnatural links can be detected easily, if you got thousands of backlinks shortly, then, you’re destroying your blog. Search engines outrank sites that use this method of linking. So, build 100 good back links in one year instead of buying Thousands of them.
7. Excessive advertisements
A blog with advertisements everywhere, will look spammy. You’ve probably seen many blogs with pop-ups, banners everywhere, what makes it impossible to reading any article. Excessive banners and ads will slow your blog and lose your visitors. But also, visitors will feel that your only goal is to make money from them.
So, write articles that solve people’s problems and give them answers, instead of putting banners everywhere. Make sure that your ads will let your site looks clean. There are many ways to monetize your site without ads.
8. Using free domain names
To make it easy for your visitors to remember your blog, you have to buy your own domain name, this can affect your page ranking. You should know that there is no such a thing called “free domain”, to own a real domain name, you have to pay some dollars.
If you can’t for any reason, then, wait until you can, and not wasting your time. A blog with a sub-domain name, such as
.Tk and others won’t give any value to your website.And you will look a spammer in the eyes of Google and Bing. Also, nobody will find it useful.
To look professional and let Google index you pages, you need to have you own domain name. Can you find a free domain name on the first page of Google? So, you have the reason never use them.
You should know also, that many companies offer a domain name in exchange with some offers, or services. My advice here is to stay away from them, what if you create a great blog, and then, they sell your domain name to another one?.
9. Dead or outdated blog
Your blog value comes from your articles. When you have great posts, you can expect the success. But, without regular posts or clear posting frequency, you’re doing bad things. Your visitors will come from time to time, to see if you have something new on your blog.
hey will become your site lovers and regular visitors. But, if they find your last post date for weeks or months, they will delete your blog from their memory.
There is no exact post frequency, but, you have to post new an article every two or three days. And if you really don’t have the time, make your post frequency weekly. At the same time, write good quality posts, no less than 500 words in length.
10. Island site
Blogging for yourself will make your blog as an island, nobody will visit it, nobody will find you and stay with you. Blogging is also, to connect with people, to find new relations, to explore new bloggers and communities. So, don’t isolate your website and open your eyes to the world.
You can connect your blog to social platforms, Twitter, Facebook and Google Plus One are the largest ones that you need. Visit other sites from your niche, and visit them regularly, comment on them, if you have something to add without spamming. That will tell people about your blog and drive some visitors.
To make a successful blog, you need to write for people, but never, for yourself. Remember that the main reason for coming to your blog is to find a solution for a problem, or to find answers.
11. Forget responding to comments
If someone comments in your post, then he/she want to interact with you, to give an idea, or simply, to ask a question. Comments make a blog more interactive and active, the more comments you have, the more chance to be indexed better. But, forgetting to respond to comments will make your blog inactive and stop encouraging people to comment.
Take some time checking comments that your blog receives. Answer all the questions and interact with people. That will let people come again to your blog, and mark it as favorite.
12. Not optimized images
People love images, and enjoy your posts. If you use relevant images to the content, but once, you insert large size images and forget them, your blog can be broken. Don’t forget that not all the people have a fast internet on their home. So, your blog will not load at all for slow connections, this is a result of your images that are not optimized.
Search engines will decrease your page ranking with large and not optimized photos. People will leave your blog, if they find it slow with not lots of broken images. So, make sure that you compress every image before uploading it to WordPress.
That can be done with Photoshop, or with free software like Photofilter. Also, read this post about optimizing your images for speed.
13. Installing plugins that no one tested
I can’t imagine WordPress without plugins, they make it easy to add what you want as functions, and options. But, plugins are not all good, you can install plugins that nobody tested before, and you will end with losing your blog.
Some plugins come with virus and malware, so, keep an intention to your plugins when installing them. In general, I recommend using voted plugins, make sure that there is at least 3000 download for that plugin, and make sure to check some reviews. If you’ve downloaded tolls from other places, then, make sure to scan your plugins and themes before installing theme.
14. Writing micro posts
If your posts length is 100 to 200 words, I recommend forgetting blogging and post them on twitter. Twitter is created for micro posts, but not for professional blogging. That doesn’t mean to write 2000 words, but if you post more than 500 words in your post, you can express your idea. But, with 100 words, you can’t tell people important things.
You may see some popular blog posts with 250 words, but, check their other posts, they are real posts with informative content. So, don’t use micro-posts for all your articles. People need useful content.
Your post content is the first thing that people are looking for. So, keep it useful, and informative to create a real audience. However, when you make some killer mistakes, you will destroy your blog day after another, and you can’t repair it again. so take care of your blog as you can, and follow the above tips for a successful blog.
Fathi Arfaoui: A Physicist, founder and owner of Trustiko.com. He shares Business, WordPress, Web Safety, and Blogging tips to build better websites and blogs. Thus, you will succeed online with the right marketing strategies and recommendations. Of course, you’ll find much more topics.